What's included?

You're not just getting our curriculum — you're getting direct access to our expert team.

  • A program experience tailored to B2B companies.

  • Access our flagship curriculum for 12 months.

  • Access to a dedicated growth instructor for 6 months.

  • Unlimited revisions of project reviews.

  • Receive a custom growth strategy/roadmap.

Course curriculum

  • 1

    Introduction to LinkedIn Ads

    • The Pros and Cons of LinkedIn Ads

    • Difference between Search Leads and LinkedIn Leads

    • Should I advertise on LinkedIn?
  • 2

    Starting with LinkedIn Ads

    • Starting with LinkedIn Ads

    • Getting admin access to the company page

    • Getting access to the Linkedin Ads Account

    • How to set up LinkedIn Insight Tag

    • How to set up Conversion Tracking Pt. 1

    • How to set up Conversion Tracking Pt. 2
  • 3

    Objective Based Advertising on LinkedIn

    • Introduction to Objective Based Advertising on LinkedIn

    • Brand Awareness as Campaign Objective

    • Website Visits as Campaign Objective

    • Engagement as a Campaign Objective

    • Video Views as a Campaign Objective

    • Lead Generation as a Campaign Objective

    • Website Conversions as a Campaign Objective

    • Job Applicants as a Campaign Objective
  • 4

    Account Structure

    • How to Name Your Campaigns
  • 5

    Targeting on LinkedIn Ads

    • Setting Up Location and Language Targeting

    • Targeting by Audience Attributes

    • Matched Audience Targeting

    • Audience Expansion, Audience Network, Targeting Templates, Forecasted Results

    • LinkedIn Targeting Best Practices
  • 6

    Ad Formats

    • Single Image Ads

    • Carousel Ads

    • Video Ads

    • Text Ads

    • Spotlight Ads

    • Message Ads

    • Follower Ads

    • Job Ads
  • 7

    Bids and Budgeting

    • Bid Types for Brand Awareness as a Campaign

    • Bid Types for Website Visits as a Campaign Objective

    • Bid Types for Engagement as a Campaign Objective

    • Bid Types for Video Views as a Campaign Objective

    • Bid Types for Lead Generation as a Campaign Objective

    • Bid types for Website Conversions as a Campaign Objective

    • Bid Types for Job Applicant as a Campaign Objective

    • Max Cost Per Send (CPS) Bid Type and Best Practices for Bidding

    • Budget and Schedule
  • 8

    Reporting, Analytics, and Benchmarking

    • Performance Metrics in Campaign Manager

    • Delivery Metrics in Campaign Manager

    • Engagement Metrics in Campaign Manager

    • Conversions and Lead Metrics in Campaign Manager

    • Sponsored Messaging Metrics in Campaign Manager

    • Video Metrics in Campaign Manager

    • Budget and Bid Metrics in Campaign Manager

    • Download Performance Reports in Campaign Manager

    • Performance Charts and Demographics for your ads

    • URL tagging and Benchmarking
  • 9

    Lead Generation Forms

    • How to create a Lead Generation Form

Ready to learn from the industry's best?